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Make Room for More

Before taking advantage of summer sales, many people will want to shed a few pounds of clothes to make room in their closets and dressers. Out with the old, in with the new! According to a 2018 study by the American Cleaning Institute, 91 percent of Americans engage in spring cleaning. In an earlier study, 71 percent of respondents admit they pay special attention to clothes, closets and drawers during this neatness overhaul. While going through their wardrobes, not only are they making room for new summer clothes, they are also trying to figure out ways to save belongings they don’t need now, but still want to keep. Where can they store these non-essential yet sentimental items? This is the time when many future Closets by Design customers realize they need help getting their closets better organized.

Spend More, Save More

The more money shoppers spend in the clothing stores, the more they take home — prompting them to seek out space-saving tactics. Right now, customers are eager to take advantage of summer savings, and clothing stores are ready and waiting. According to The Checkout, an ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research, nine out of ten shoppers buy items that aren’t on their list. Of these shoppers, 66 percent say the reason was a sale or promotion, and 30 percent say they found a coupon. So, despite spring cleaning, summer shoppers have more items to fill their closets and will be looking to Closets by Design for help.

It’s Time to Get Organized

With the spring cleaning purge and the summer clothing sales, many people may feel the need to organize their closets. There needs to be space to stash new sandals without throwing out winter boots. And, the mess that comes with unloading new shopping bags may take away from the clean feeling that comes with getting rid of old clothes. This is the time homeowners will want to reassess their tight clothing quarters and think about designing a custom closet that’s right for them.

To learn more about owning a Closets by Design franchise, visit franchise.closetsbydesign.com. Click here to get started on your application.

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So, what can we expect from the home improvement industry in the near future? Well, considering the current state of the industry, home improvement spending will likely continue to increase significantly. Strengthening employment conditions and rising home values are encouraging homeowners to make greater investments in their homes. So much so that over the next few years, the growth rate of the home improvement industry could surpass that of new home construction! DIY and fixer-upper projects are so popular today that everyone wants to follow suit and improve their homes. Discretionary home improvements — those other than necessary maintenance — are becoming more and more popular with this trend as well.

According to Inman, Baby boomers also have a significant impact on the thriving home improvement industry. As they age, they seek to make their homes more suitable for the accessibility challenges that they will face in the near future. Millennials also have a considerable impact on this industry, and it is not going anyway anytime soon. Millennials have such a big impact on the home improvement industry because, as they start moving into homeownership for the first time, they are buying older, more affordable, homes that are in need of renovation. Fortunately, for Closets by Design franchise owners, accessibility and organization go hand-in-hand.

The home improvement industry has seen substantial growth in the last few years, allowing large opportunity for profit. Homeowners across the country are focused on adding comfort, style and value to their homes — and you can fulfill this demand!

To learn more about owning a Closets by Design franchise, visit franchise.closetsbydesign.com. Click here to get started on your application!

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“We just opened in January, so we’re super excited about it,” says Dena. “The Post and Courier is a really big deal in Charleston. The area is all about southern, old-world charm, and a lot of people here read the newspaper. Anything that says Post and Courier is always a good thing.”

The Charleston Post and Courier’s Charleston’s Choice contest asks readers to vote on their favorite businesses throughout the area. Closets by Design of Coastal South Carolina won the top honor in this year’s Best Cabinet and Closet Company category, beating out a handful of other businesses. It’s a badge of honor the Browns plan to wear proudly.

“We love the Closets by Design brand,” says Dena. “This will help get our brand out there so people in Charleston know we’re a resource.”

It’s been a non-stop journey since the husband-and-wife team opened their Closets by Design location in January. They had recently sold their independent insurance adjusting company, but the parents of three weren’t ready to retire. They looked at over 100 different opportunities before deciding to buy a Closets by Design franchise and Charleston was an untapped territory. Closets by Design is rapidly growing across North America, and new franchisees are offered protected territories.

The Browns have three adult children, and they became empty nesters this year when their youngest, who plans to study business, went to college. Their oldest son is in graduate school, and their middle child started working for their company after he graduated from the College of Charleston. The Browns’ investment in the Closets by Design brand is also an investment in their family’s future, and the hope is that their company can support future generations. They also want to use the platform to give back to the community. The Browns have their own non-profit organization, Mercy Matters, which provides basic goods and services for people in need. Becoming a Charleston’s Choice award winner allows the Browns to earn more recognition in their area for Closets by Design — offering them more financial success leading to the ability to support their family and their community.

The Browns didn’t have experience in home design before opening their Closets by Design location, but they had business experience. Their know-how in the insurance adjustment industry helped them build and manage a tight-knit team of builders and designers. There are some key differences between their past and current industries, but Dena says one thing is the same: “We still carry a tape measure with us wherever we go.”

And if winning a Charleston’s Choice award is any measure of their success, they’re off to a great start.

To learn more about owning a Closets by Design franchise, visit franchise.closetsbydesign.com. Click here to get started on your application.

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